About the Program
The Commerce Specialist program in Marketing is for students wanting to pursue marketing careers in any kind of organization. It covers courses in marketing management, market research and marketing consulting, consumer behaviour and pricing. Students will also have opportunities to attend workshops covering current technologies and tools related to brand management, social media, search and online marketing generally.
Career success upon graduation requires the social skills, professionalism and maturity developed through active participation in the extensive extra-curricular programming activities offered by the Department of Management, and our undergraduate societies. Activities include conferences, competitions, seminars and workshops.
Bachelor of Commerce
After completing your first year, you'll be asked to confirm what program(s) you wish to study – your Programs of Study. They can be integrated in unique ways to obtain your U of T degree, but must be one of the following three combinations: one Specialist; or two Majors; or one Major and two Minors. You don't need to worry about that now, but if you'd like to learn more about this process, watch our handy video (7 min).
You apply to an admission category, which is a collection of similar programs. Once you've accepted an offer of admission to our campus, we go into greater detail about specific program and course selection options.
At the end of your first year, you will choose your program(s), which means that your first year is an excellent opportunity to explore the full breadth of offerings.
Regardless of what you study, remember that you will receive a prestigious University of Toronto degree when you graduate that tells everyone that you are ranked among the best in the world!
- / = or
- , = and
The admission average is calculated with English (ENG4U) plus the next best five Grade 12 U or M courses. Meeting these minimum requirements does not guarantee you admission to the University. Admission is subject to space availability and competition.
The content in this section is based on requirements in the Ontario curriculum.
Find requirements to other common curricula:
- Canadian High School
- International Baccalaureate
- U.S.-Patterned Education
- British-Patterned Education
- French Baccalaureate
- Caribbean Advanced Proficiency Examination (CAPE)
Please visit the Admissions section of our site for full requirements.
Discover Your Potential
The University of Toronto is a leader in research and innovation. Department of Management faculty are highly research-active in areas of Accounting, Finance, Marketing, Organizational Behavior and Human Resources, and Strategic Management.
Hani Al-Dajane is excited to make a positive impact in people's lives. We asked Hani to share his undergrad Management experience and why he continues to come back to UTM.
Like many university students Minal Ghayur felt scared and shy when she first came to UTM in 2016. She quickly identified a solution to overcome some of that initial apprehension and timidity: engage in extra-curricular activities.
Courses You Would Love
An introduction to the basic concepts of market definition, consumer behaviour, and the principal marketing functions: product line development, pricing, distribution, promotion, salesforce management, advertising, research, and planning.
Formulating successful marketing strategies requires an understanding of consumers' cultures, motivations, cognitions, and emotions. Students will learn how to use theoretical perspectives to generate predictions about consumers.
This course explores various digital marketing strategies in the context of online and mobile advertising platforms, and will provide a comprehensive understanding of both existing marketing strategies and emerging trends.
Whether you want to land your dream job, conduct groundbreaking research, or start your own business, we can get you there. Here are resources to help you explore your career options.
Created by our Career Centre, the Careers by Major database identifies some potential career fields, how to gain related skills and experience, and useful resources and job samples. But always remember, your program of study doesn't have to determine your career!
Program Plans are quick and accessible overviews of the many academic and co-curricular opportunities available to help you get the most out of your UTM experience.
The Career Centre offers dozens of tip sheets with helpful information about topics related to searching for work, planning your career, and pursuing further education.
View to the U: An eye on UTM research
View to the U is a podcast that features U of T Mississauga faculty members from a range of disciplines who will illuminate some of the inner-workings of the science labs and enlighten the social sciences and humanities hubs at UTM.
On this edition of the VIEW to the U podcast, Professor Sonia Kang charts her research path in the Department of Management within the Institute for Management and Innovation at University of Toronto Mississauga.
She discusses her broad program of research that touches on several areas, including managing multiple identities, résumé whitening, the psychological foundations of discrimination, and the effects of stigma and stereotyping and their connection to age, race, gender and also a new line of inquiry looking at the stigma of mental health.
Learn More About this Program
Other Programs to Consider
The Commerce program combines economics and the various sub-disciplines of management enabling students to develop analytical skills and gain knowledge of institutions. This background is useful for solving problems and making decisions in business and government environments. Courses are taught by internationally recognized scholars and educators with outstanding academic and professional qualifications.
Many students are interested in careers in financial institutions, or within the finance functional area of corporations or other large organizations. The Commerce Specialist program in Finance includes courses covering corporate finance, investment theory, financial derivatives (futures and options), financial management, mergers and acquisitions, security analysis, behavioural finance, fixed income and international finance.