Each Careers by Major page provides lots of ideas on various career areas, as well as how to gain related skills and experience. Useful resources and job samples are also provided.
Below is a sample of the many types of occupations and jobs pursued by graduates of this program.
1a. Sample Occupations
Note: This is not an exhaustive list. Detailed career profiles are available in the Career Centre. Some occupations require further education and experience.
Product Marketing
Field Service Director
Brand Manager
Promotions Manager
Forecast Analyst/Demand Planner
Marketing Analyst
Project Manager
Account Manager
Fashion Retailer*
Advertising / Public Relations
Advertising Account Executive*
Public Relations Specialist*
Media Buyer*
Coordinator Communications
Marketing Communications Assistant
Events and Promotion Coordinator
Strategy Planner
Event Planner*
Communications Specialist*
Market Research
Marketing Research Analyst*
Marketing Research Director
Field Interviewer
Other
Sports Marketer*
Internet Marketer
Sales Merchandiser
Fundraiser*
eMarketing Specialist
Traffic Coordinator
Multimedia Designer
Media Planner
Copywriter
Agent*
Arts Administrator*
Entrepreneur*
IT Project Manager*
Marketing Specialist*
Media Buyer*
Purchaser*
Researcher*
Telemarketer*
* View these titles at Career Cruising, available on CLN under the Resources tab.
1b. Sample Job Listings
Below is a sample of delisted positions that have been posted on UofT's Career Learning Network (CLN). To access current listings, login to CLN and click on Jobs.
Senior Analyst, Marketing Analytics, Sears Canada
Market Research Analyst, Medtech Solutions
Membership Coordinator, The Institute for Performance and Learning
Volunteer and Promotions Associate, Canadian Opera Company
Commerce Officers, Global Affairs Canada
Event Representative, Canada Pure
Marketing & PR Intern, Ontario Produce Marketing Association
Proposal Writer, Canadian Race Relations Foundation
Product Marketing Specialist, TELUS
Student Ambassador, Office of the Registrar, UTM
Branding & Advertising Analyst, Petro-Canada
Advertising Executive, The Varsity
1c. Sample Areas of Employment
Consumer product companies
Professional services firms
Advertising agencies
Computer and telecommunication companies
Insurance and financial services companies
Universities and colleges
Media and broadcasting organizations
Charities and non-profit organizations
2. Program-Related Skills
Academic courses in this program provide opportunities to develop the following types of skills. Make a career counselling or an employment strategy appointment to discuss how you can demonstrate these skills to employers.
Communication: prepare and make oral presentations; write detailed reports; and convey concepts and ideas accurately.
Research and analytical: attention to detail; critical and analytical thinking; evaluate ideas and research; statistical analysis; and computer modeling.
Problem-solving: decision making and interpret research and data.
Organizational: time management; manage multiple priorities during peak times; and application of theoretical knowledge in practical settings (e.g. via internships).
Informational interviews are a great way to connect with professionals in a career area of interest and gain valuable insights about a particular career, company, or industry that would otherwise be difficult to find in books or online. Check out our tip sheet to learn more.
Alumni Profiles
Check out our Alumni Profiles page with submissions from UTM grads to find out how their experiences have affected their career direction.
Events
Attending career panels, networking events, employer info sessions, and career fairs is a great way to meet professionals and learn more about careers, companies, and industries. Login to CLN and click on Events & Workshops to see what's coming up.
Talk to Professors
Connecting with your professors can be a great way to explore the different paths a major can lead you to, as well as learn about possible opportunities for research, volunteering, or becoming a TA. Drop by during their office hours or request an appointment.
Student Organizations
Join a student club or an academic society at UTM to meet like-minded people, explore your interests, and make valuable connections. To view a list of current clubs and societies, visit the Centre for Student Engagement's website. Some organizations you may consider are:
Undergraduate Commerce Society (UCS)
ICCIT Council
DECA UTM
DEM Society
LinkedIn
Create a LinkedIn profile to connect with professionals in various fields, explore the career paths of UTM alumni, research employers, apply for specific positions, and more. Need help? Come to the Career Centre to book a LinkedIn profile critique.
Professional Associations
There are many benefits of becoming a member of association(s), such as developing a network of contacts, learning about industry trends, accessing industry-related job postings, and stating your affiliation on your resume. Some associations related to this major are:
Get some experience and exposure to the industry while being a student. This will increase your chances of finding a job after graduation, while helping you decide what area might be most suitable for you.
The work study program provides eligible students with an opportunity to work on campus during the academic year and gain experience. Many departments use this program to hire UTM students during the Fall/Winter and Summer terms.
Check out our binder with detailed information on volunteer opportunities; available in the Career Centre
Learn about the Co-Curricular Record (CCR), which can help you find opportunities beyond the classroom and have your skills and experiences captured on an official document
Student Organizations
Joining any student club or academic society at UTM is a great way to gain valuable skills and expand your resume. To view a list of current clubs and societies, visit the Centre for Student Engagement's website.
4b. Off-Campus
Internships, Summer, Part-Time and Volunteer Positions
Check out our binders with detailed information on internships and volunteer opportunities; available in the Career Centre
Review our Internships, Summer Employment Programs, and Summer Job Search tip sheets
Full Time Positions
Networking is an essential element of job search today, as most jobs are not advertised. While you should still apply for positions you find online, building relationships with professionals is a proven way to access the 'hidden job market' with some of the most desirable opportunities. Attend the "Learn to Network" workshop to discover proven techniques to effectively introduce yourself and make contacts.
Login to CLN and click on Jobs to access current postings advertised to graduating students and recent U of T grads. Note: You must attend the "Now That I'm Graduating, What's Next?" workshop to gain access to these postings.
The Career Resource Library contains information about a wide range of occupations in all industries, resume and cover letter resources, effective work search methods, graduate/professional school preparation guides and more.
Meet with an academic or departmental advisor, who can guide you in achieving academic success. Contact the Office of the Registrar or your department for more information.
Career Planning by Year
Visit our Career Planning by Year page for ideas of important career related activities for each year. You can visit us in the Career Centre to find out more about career areas that interest you.
