![Three AI-generator influencers: Maia Lima by company the Clueless; Shudu by the Diigitals; and Milla Sofia by Netmylly Oy](/iccit/sites/files/iccit/styles/full_width_m/public/2023-12/ai-models.jpg.webp?itok=vQ3vd31k)
Professor Tero Karppi talks to the Toronto Star about AI-generated influencers
ICCIT Professor Tero Karppi was recently featured in the Toronto Star, speaking to the corporate use of AI-generated models on social media platforms such as Instagram.
The product of recent advancements in generative AI, these already popular artificial influencers include Maia Lima, by the Clueless; Shudu, by the Diigitals; and Milla Sofia, by Netmylly Oy. Using AI has proven significantly cheaper and more efficient than using human marketers—while providing a brand the opportunity to meticulously customize social media content to fit their image, values, and goals.
Given the incentives for brands and the upsurge in popularity of AI, "there is a chance that social media becomes less and less a network of humans ... collaborating with each other," Karppi explained.
"The marketing industry is a big driver of social media. I'm sure that they will utilize these AI-generated models, and they'll become part of our everyday landscape."
Read more in the Toronto Star.