Hyesung's headshot

Hyesung Yoo

Assistant Professor
Cross-appointed with Department of Management

Programs: DEM
Specializations: Digital Marketing

Degrees and Institutions
PhD, Washington University in St. Louis
MA, Penn State University
MA, Seoul National University
BA, Ewha Womans University

Research Areas
Empirical Industrial Organization, Quantitative Marketing

Dr. Hyesung Yoo is an Assistant Professor of Marketing, cross-appointed between the ICCIT, Department of Management at the University of Toronto, Mississauga, and the Rotman School of Management at the University of Toronto. Her research areas include empirical industrial organization and quantitative marketing.