Program Related Skills
Academic courses in this program provide opportunities to develop both transferable and specific skillsets.
Check out MyCareerCentre to learn more on how to articulate skills you’ve developed in your program to employers and/or academic admissions committees in our Skills from your Academics module (under our ‘Assess Yourself’ section).
Need additional support? Book a career counselling or an employment strategy appointment to discuss how you can demonstrate these skills to employers.
Marketing graduates develop a variety of skills well-equipped for various industries and further education programs, including, but not limited to:
- Adaptability: Adjust approaches in response to new or changing information and circumstances in corporate or public sector settings, such as audience behaviours, shifting deadlines, resource availability, rapidly advancing technologies, or evolving business needs.
- Analytical & Critical Thinking: Ability to analyze market research and campaign results, evaluate evidence and assumptions about customer behaviour, and draw well‑reasoned conclusions to inform marketing strategies and decision-making.
- Collaboration & Teamwork: Contribute effectively within interdisciplinary teams, working with individuals with diverse areas of expertise and team roles to support client and other stakeholders’ needs.
- Communication & Storytelling: Effectively and persuasively explain complex information to diverse audiences through written reports, data visualizations (e.g., graphs, charts), presentations (e.g., campaign pitches), and professional communication platforms (e.g., email, collaborative digital tools).
- Data Analysis (Quantitative & Qualitative): Utilize tools such as Google Analytics 4 (GA4), Excel, and survey feedback to interpret consumer behaviour, and evaluate marketing performance.
- Design & User Experience (UX): Familiarity with basic principles of design layout, accessibility and audience engagement to support creation of engaging, user-friendly marketing content.
- Problem Solving & Creative Thinking: Identify marketing challenges, identify root causes (e.g., audience misalignment or platform performance), and develop creative, practical solutions to improve outcomes.
- Project Management: Plan, coordinate and execute marketing projects and outreach initiatives by managing timelines, resources, deliverables, and contributions from team members.
- Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Understand and apply keyword, content, and paid search strategies to improve the discoverability and visibility of digital content.
- Time Management & Prioritization: Plan and organize work to balance competing deadlines, manage coursework commitments, and break complex tasks into manageable steps to meet short‑ and long‑term goals.
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Updated May 2026