Share Knowledge

Share Knowledge icon

 

Success Statement:

By expanding our communications reach and by showcasing the work and impact of our diverse research community, the OVPR will connect with university, community, and international audiences — which, in turn, will elevate UTM’s research profile and present exciting opportunities for new partnerships, philanthropic investments, and knowledge translation.

GOALS ACTIONS OUTCOMES
Inform our community about resources, events, and opportunities, establishing our office as a ‘go-to’ resource for all things research at UTM
  • Improve the OVPR website architecture, using best practices to optimize content and user experience
  • Expand the OVPR’s social media platforms and grow following and user engagement
  • Boost research newsletter subscribers
  • Better site navigation with enhanced ease of access to relevant resources and support
  • Increased following across all platforms, content sharing, and user engagement
Showcase UTM’s research and impacts and increase visibility of achievements across owned and earned media channels
  • Help inform and implement research-focused components of UTM's integrated marketing and communications strategy
  • Partner with and provide researchers with resources, consultations, and support in sharing their work both internally and externally
  • Increased collaboration with and sharing of strategic communication activities across university portfolios
  • Wider knowledge mobilization, strengthening UTM’s global research reputation and profile 

Implement robust systems to measure and expand our communications activities and to ensure we share our work transparently with our community
  • Use OVPR’s Annual Report to assess and share research strengths, accomplishments, and successes
  • Use analytics to measure web traffic, social media engagement, story reach, event attendance, and newsletter activities
  • Wider reach and a more transparent look at how our office is working to support research at UTM
  • Greater understanding of how our communications activities are helping us to engage our audiences, allowing us to see what works, test new ideas, and pivot when required

 

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