Need a new brand name? Think of your vowels, says new research

13 Jan 2014 - 2:22pm

A simple shift in a vowel’s sound can change the way people think and make decisions about objects – leading to a greater connection between a brand’s name and product features a business wants to highlight, says new research from UTSC and UTM. 

Science journal honours paleontology professor

9 Jan 2014 - 11:53am
Professor Robert Reisz holding fossil skull.

Students and colleagues, past and present, have paid tribute to the ongoing work of U of T Mississauga professor Robert Reisz in a special edition of paleontology journal Comptes Rendus Palevol.

The academic tribute, known as a festschrift, features an editorial chronicling Reisz’s contribution to the field of paleontology as well as 11 research papers written by former students.

New North Building reconstruction named

8 Jan 2014 - 9:24am
Construction work on the exterior of Deerfield Hall.

The latest addition to the U of T Mississauga architectural landscape now has a name.

Deerfield Hall will be the official name of phase one of the North Building reconstruction project.

The University of Toronto's Governing Council approved the title Deerfield Hall last month following a campus-wide naming contest.

A committee consisting of the senior administrative team selected the name after reviewing almost 200 submissions from students and staff.

Former VP-Principal appointed VP academic at Waterloo

7 Jan 2014 - 1:56pm
Professor Ian Orchard

Professor Ian Orchard, former vice-president and principal of U of T Mississauga, has been appointed vice-president academic and provost of the University of Waterloo for a five-year term, effective July 1, 2014.

Student studies link between weather, tropical disease

6 Jan 2014 - 11:23am
UTM science student Gustavo Gutierrez working in the lab.

A shanty town on the outskirts of Peru may not be the most popular destination for summer break.

But for U of T Mississauga science student Gustavo Gutierrez, the chance to meet the residents of the poorest communities in his home country was an opportunity too good to pass up.

Gutierrez, an undergraduate student in the university’s Environmental Science and Biology for Health Sciences programs, trekked to small shanty communities near Lima, Peru, as part of a three-month summer internship with the Bloomberg School of Public Health in 2012.