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UTM Cache

We use caching to ensure UTM sites are performing efficiently. For the public pages, invalidated cache tags are purged every five minutes, which means that there can be a delay between the time you update your site and when it appears to the public (ie, viewing the site/page not logged in).

The back end of the site is not cached. You will always see your changes immediately if you are logged in.

It is recommended to wait at least 10 mins before testing for your content in incognito mode or a different browser with no previous visits of the site. This is because the your browser also caches the website and you may not see the changes without first performing a hard refresh.


Browser Cache

The browser stores copies of websites you visit locally for load efficiency. Loading a website locally is much faster than downloading the website each time you visit it. This is the reason previously visited websites load faster than when you first visited it.

The browser storing cache means that sometimes changes made to the website aren't always visible to you until you perform a hard refresh

A hard refresh not only reloads the page, it also clears the cache so it loads and reflects the most recent version of the site.


How to perform a hard refresh

There are multiple ways to perform a hard refresh to clear your browser cache depending on what OS you are on, and which browser you are using.

Browser Windows Mac
Chrome CTRL + F5
CTRL + Click Reload Icon
SHIFT + Click Reload Icon
Firefox CTRL + SHIFT + R
SHIFT + Click Reload Icon
Edge CTRL + F5
CTRL + Click Reload Icon
Safari   OPTION + CMD + E


Clear browsing data

If cache persists, you might need to clear browsing data stored by the browser.


  1. Open Google Chrome.
  2. Click the menu button ⋮ > More Tools > Clear browsing data


  1. In the Menu bar at the top of the screen, click Firefox and select Preferences.
  2. Select the Privacy & Security panel.
  3. In the Cookies and Site Data section, click Clear Data….
  4. Remove the check mark in front of Cookies and Site Data.
  5. With Cached Web Content check marked, click the Clear button.
  6. Close the Settings page. Any changes you've made will automatically be saved



In majority of the cases, it just takes time or the issue lies with user's browser cache. Contact web content support for assistance with persistent caching or any of the caching related known issues.