Running Successful Events Online

Running Successful Events Online

Adapted from https://blog.hootsuite.com/virtual-events/ 

Online events can take on many forms, so it’s important to take the time to consider how your team envisions your online activities to look: 

  • Reflect on your typical in-person events – Think about the events that you would run in person and consider how they can be adapted to an online platform 

  • Consider a variety of different types of events that your team could host: 

    • how-to's, tutorials, classes – this can be adapted for many different purposes, including but not limited to: cooking, dance, language, art, etc.
    • trainings, courses – training can be arranged for your group to build skills, such as leadership, public speakings, etc.

    • behind-the-scenes tours, day-in-the-life – engage with your audience by providing them with a closer look at the team members and your behind-the-scenes activities

    • interviews – interview your club members as a way to introduce them to your audience or interview individuals who your membership may be interested in

    • performances – show off the talent of your group or host performances by others on your platform

    • conferences, shows, webinars – host a virtual conference or show where people can tune in to hear various speakers

    • game nights – host game nights virtually! you can stream kahoot games or even host scavenger hunts that people can play from the comfort of their homes. other ideas include charades, online card games, skribbl.io, net games, etc.

    • live tweeting, threads, discussions – engage your audience in a discussion on an interesting topic

    • story takeovers – have your executives or members take over your social media stories, where they can talk about interesting topics or introduce themselves, making your group more personable and changing up your social media activity

    • livestreams – stream events or activities to engage your audience! consider streaming your "preparation" for events to provide your members with more insight into your group behind the scenes. you can also stream movies for your audience to watch together (as long as the movie meets the university guidelines)

    • playlists – invite your members to contribute to collective playlists as a way to connect and share music

    • coffee chats – engage your membership through casual and welcoming talks focused on getting to know members on a personal level and forming connections

    • virtual trips or tours – several museums, art galleries, zoos, etc all around the world are hosting virtual tours that groups can take as virtual trips

Event Promotion 

  • Having a good promotional strategy is imperative. If your audience doesn’t know about your event, then they won’t be able to attend 

  • Determine what your event's selling points are – what should you highlight to attract you audience? 

  • Easily provide your audience with all the event details in a clean and clear format – make sure you always include who, what, where, and how 

  • Share your event through multiple platforms – use your email, social media, etc to market your events, as different people may be active on different platforms 

  • Make use of other platforms available to you – post on UTM Engage App, or reach out to UTMSU or CSE to also help advertise your events 

  • Be creative and take advantage of the various features available on social media – for instance, use stories to post details about events or event countdowns 

  • Word-of-mouth works – spread the word about your event verbally! 

  • Often, people will come out to events if they know their friends are also coming – encourage participants to invite their friends along and help spread the word for you 

Remember: During this time, many individuals are engaging online, so it is a good opportunity for you to reach out to your community by being active online. Work with your marketing team to think of campaign ideas to keep your group active during this time.