Shyon Baumann

Shyon Baumann

Professor Sociology
Office Location:
3359 Mississauga Road
Mississauga , ON
L5L 1C6

Professor Baumann’s work addresses questions of evaluation, legitimacy, status, classification, and inequality. Past work has examined these concepts in relation to Hollywood cinema, television, commercials, and advertising imagery.

He continues to work, with Josée Johnston, on the sociology of food. In 2015 they published the second edition of Foodies: Democracy and Distinction in the Gourmet Foodscape (Routledge), and have recently published on “ethical” food consumption and food politics. They are currently working on a SSRHC-funded project on the meat industry. This project employs interview data with both meat producers and consumers as well as a nationally representative survey of Canadians about their knowledge and practices when it comes to eating meat. In this project we examine how people balance considerations of risk, taste, and politics in making consumption choices. In a separate project with Clayton Childress, Craig Rawlings, and Jean-François Nault, he is working with American survey data about a wide range of cultural domains to advance our understanding of the social stratification of tastes and cultural consumption choices.


Baumann, Shyon, and Hamnah Majeed. 2020. "Framing economic inequality in the news in Canada and the United States." Palgrave Communications 6, 42. [Open access]

Baumann, Shyon., Michelle Szabo, and Josée Johnston. 2019. "Understanding the food preferences of people of low socioeconomic status." Journal of Consumer Culture, 19,3: 316–339.

Emily Huddart Kennedy, Shyon Baumann, and Josée Johnston. 2019. "Eating for Taste and Eating for Change: Ethical Consumption as a High-Status Practice." Social Forces 98, 1: 381–402,

Oleschuk, Merin, Josée Johnston, and Shyon Baumann. 2019. "Maintaining Meat: Cultural Repertoires and the Meat Paradox in a Diverse Sociocultural Context." Sociological Forum 34, 2: 337-360.

Baumann, Shyon. 2019. "Status, stand, capital, class: what do stratified patterns of cultural tastes mean?" British Journal of Sociology 70, 3: 882-886.

Bateman, Tyler, Shyon Baumann, and Josée Johnston. 2019. "Meat as benign, meat as risk: Mapping news discourse of an ambiguous issue." Poetics 76.


Evaluation; Legitimation; Culture; Classification; Media; Food


PhD (Sociology, Harvard University)
BA (Sociology, McGill University)