Become the voice, the strategy, the leader
At UTMM, marketing isn't just a program - it's a mindset. You'll decode how people think and why they buy, blending psychology, economics, and date into bold, actionable strategy. From consulting to digital innovation, pricing to consumer insight, you'll engage with the tools that drive real-world impact.
Through data analysis, immersive research, software-driven simulations, and cross-functional collaboration, you'll gain hands-on experience with the platforms and processes used by today's top marketers.
You'll craft marketing plans, analyze market forces, and design strategies that spark growth and reshape industries.
Success in marketing won't just be learned - it will be lived.
Meet your community
"As a marketing professor, I'm guided by three core values: building a strong conceptual foundation, engaging students through relevant and active learning experiences, and most importantly, listening well to support effective teaching."
"My experiences in the Marketing program at UTM was really positive. It's a very commerce-focused program that covers a wide range of areas. Because of that, graduates gain a well-rounded foundation and can speak to diverse business experiences, which opens doors across various industries within the commerce sphere."
Alice Luo, BCom, 2025
A career with impact
The Commerce Specialist program in Marketing is for students wanting to pursue marketing careers in any kind of organization. It covers courses in marketing management, market research and marketing consulting, consumer behaviour and pricing. Students will also have opportunities to attend workshops covering current technologies and tools related to brand management, social media, search and online marketing generally.
- Potential Career Options
Account Manager
Brand Strategist
Campaign Manager
Communications Specialist
Digital Marketing Coordinator
- Sample Areas of Employment
Accounting Firms
Banks and Financial Institutions
Educational Institutions
Federal, Provincial and Municipal Governments
Insurance Companies
Q&A with Shannae Ingleton Smith
Shannae Ingleton Smith (BCom ’05) began her journey into influencer marketing right after graduating from the Commerce program at UTM with the creation of her own successful lifestyle blog. She has since launched an influencer talent agency, Kensington Grey, with the passionate mission of bringing inclusion and diversity to the marketing industry in an authentic way.
Program features
- Go beyond marketing - discover comprehensive, data-driven courses in coding, accounting, finance and strategy
- Understand data analytics, digital marketing, consumer behaviour and decision making
- Hone strategic communication skills through professional presentations
- Learn through in-class experiments and live demonstrations
- Gain industry insight through field trips and real-world marketing plans
- Apply real-time data and surveys marketing decision-making
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