Certificate in Strategy & Critical Thinking

In the volatile, uncertain, complex and ambiguous (VUCA) world we live in today, competitors and customers have become unpredictable and industries amorphous. Given this and the notion that sustainable competitive advantage is either dead or dying, the ability to think critically and lead strategically has never been more important. Being able to do our best thinking in any situation and to execute strategically in a dynamic new environment is critical.

Online Modules and Learning Outcomes

Module 1  Orientation / Introduction

This session will prepare participants for the three modules to follow. It will frame and provide context for each module, establish norms for the program, provide an opportunity for participants to begin to interact with one-another, and clarify what is expected from the participants.

Module 2  Leading Strategically

Formulating strategies then successfully implementing them, often through or in collaboration with others, is what achieves results. This module adopts a pragmatic and practical approach to strategic management. It explores the frameworks, tools and approaches used in formulating strategies, but also focuses on how to get traction on them and implement successfully in collaboration with others.

Module 3 • Leading Strategically in a Digital World

This module explores a number of the technologies that are facilitating this change as well as the implications they will have on how organizations formulate strategy, implement strategy, and organize themselves in a digital world. New thinking with respect to strategic management concepts and approaches will be explored with a view to ensuring participants acquire tangible ideas they can use in their current and future roles.

Module 4  Critical Thinking in Strategy

This module examines how the way we think influences the strategic choices we make and the consequences we create as a result. It explores  current concepts and approaches with respect to critical thinking and also builds upon the material  covered in the prior two modules. The focus is on ensuring participants acquire tangible ideas,
tools and concepts they can apply.


The dates for this program are not finalized. Complete the form above so we can keep you posted!

Who Should Apply

Leaders and aspiring leaders who want to make a positive difference by sharpening their skills in strategic leadership and critical thinking, then apply them in a practical manner in their current and future roles.

Format and Dates

1 day a week over 4 weeks, virtually. 

Dates- TBD


Individual registrations - $1,500 + HST / participant

Group registrations of 2 or more - $1,500 + HST / participant

The fee includes all 5 modules and course materials plus any two certification test banks of your choice.

Meet the Instructor 

Kevin Yousie Headshot

Kevin E. Yousie
Kevin is an Assistant Professor at the University of Toronto, where he teaches Strategic Management and International Business in five IMI graduate programs. He is Chair of the committee that organizes the annual IMI Big Data & Artificial Intelligence Case Competition at U of T. Kevin’s contributions have been recognized with the MMPA Faculty Award as well as with the University of Toronto’s Institute for Management & Innovation "Faculty Award" for 2020. He serves on boards and has been actively engaged in consulting for more than twenty years. His clients have included Fortune 500 companies, banks, pension funds, insurance companies, regulators, credit union organizations, government departments as well as not-for-profit organizations.


The more unpredictable the environment, the greater the opportunity – if you have the skills to capitalize on it.
- Harvard Business Review

For more information,  please contact Saima Zulqarnain • saima.zulqarnain@utoronto.ca