Sarah Sharma Releases Her New Book

Today, Professor Sarah Sharma has released her new book, Insufferable Tools: Feminism Against Big Tech. Published by Duke University Press, the book reveals big tech’s patriarchal deployment of media theory to maintain power and proposes a new feminist politics of tech.

"In a world seemingly run by the whims and power plays of Musks and Zucks, Insufferable Tools cuts to the core of modern technology’s gendered politics. Sarah Sharma challenges the idea that the Big Tech broligarchs are neutral utilitarians who view technology as mere tools. She shows instead how these tech giants have turned the internet, and, increasingly, 'real life' into a set of environments which they cultivate and manipulate to wield the real tools: us, the users."

Sharma recently discussed the themes and prescience of Insufferable Tools in a Q&A with Duke University Press. She also presented an early version of this research project at the Canadian Communication Association (CCA) Annual Conference in 2025 as the keynote speaker.

To learn more about Insufferable Tools, visit the publisher's website.