VCC201H5 Introduction to Visual Culture (HUM)
(Formerly FAH201H5/CCT201H5)
Introduces the ways in which we use and understand images across the realms of art, advertising, mass media, and science, with examples drawn from painting, photography, film, television, and new media. Presents a diverse range of recent approaches to visual analysis and key theories of visual culture. [24L, 12T]
Exclusion: FAH201H5, CCT201H5
Prerequisite: CCT100H5/CCT109H5 or FAH105H5/FAH202H5
Examines the history and theoretical treatments of mass consumerism in North American society. We will look at the relationship between the market and cultural politics, cultural production, and mass consumption. Specific topics include: the shift from mass production to mass consumption; the growth of department stores; the rise of advertising; the relationship of race, class and gender to consumer capitalism; the development of product brands; and the emergence of global marketing. [24L]
Exclusion: HIS336H5
Prerequisite: VCC201H5/HIS271Y5
Previously HIS336H5