Biopartnering Seminar - How Can We Improve CPAP Machines For Compliance?

Res Novae Photo
Tuesday, November 25, 2014 - 6:30pm

 

Obstructive sleep apnea is a form of sleep disordered breathing that occurs when the pharynx repeatedly collapses during sleep. Currently, it is estimated that 858,900 Canadians are affected by sleep apnea, putting them at an increased risk for developing neurocognitive dysfunction, cardiovascular disease, and metabolic disturbances. Continuous positive airway pressure (CPAP) therapy is considered first-line therapy for obstructive sleep apnea; however, there are a multitude of problems surrounding CPAP therapy that negatively impact patient adherence. The objective of this project was to identify the major problems associated with CPAP therapy, and to fix one or more of these problems in order to increase adherence, resulting in increased sales. The major problems identified were mask leakage and discomfort due in part to improper fit. After exploring various solutions, it was decided that introducing custom-made 3D-printed masks into the Ontario market was the best fix for this problem. Two potential markets for distribution of this product in Ontario were explored - the online market, and the in-store market. Based on survey results (N=204), it was determined that the in-store market was the more attractive place of purchase for consumers. Next, comprehensive analyses of the patient’s willingness to purchase a custom-made mask based on price point and insurance coverage were conducted. Finally, the path for purchasing a custom-made mask was modeled. This model will be presented alongside a proposed strategy for introducing the product into established CPAP retail locations in Ontario.

Presented by: Res Novae

Team Members: Caitlin Edey, Karen Giang, Karlee Hourtovenko, Dan Roel, Matthew Swash

Location: Instructional Centre, Room 120

All welcome! Light refreshments to be served at 6pm outside of Room 120.

CPAP Machine Infographic