Marketing

 

Specialist (BCom) Program in Marketing (ERSPE2380)

The Commerce Specialist Program in Marketing is for students wanting to pursue marketing careers in any kind of organization. It covers courses in marketing management, market research and marketing consulting, consumer behaviour and pricing. Students will also have opportunities to attend workshops covering current technologies and tools related to brand management, social media, search and online marketing generally.

For program details, including course requirements, please refer to the U of T Mississauga Calendar