IMI in the Headlines Speaker Series

IMI in the Headlines Speaker Series

IMI in the Headlines is our speaker series featuring various IMI cross-appointed faculty.

For our third session, we welcome Professor Peter Landry, Assistant Professor (Marketing) at the Dept. of Management.

Bad Habits and the Endogenous Timing of Urges

Tuesday, December 12, 2017
12:00-1:30 pm
CCT 3150
LUNCH will be provided


Peter presents a theory of harmful addiction in which “giving in” to an unwanted urge (i.e. consumption) delays the recurrence of urges in the short-run, but increases their long-run frequency. The theory offers new predictions as to how the frequency, levels, cue-dependence, and temporal consistency of consumption evolve during habituation, while uniquely capturing near-term substitution in demand across time. New welfare implications for restrictions on consumption and on marketing are also addressed.

Our inaugural IMI in the Headlines talk was given on May 17, 2016 by Professor Sonia Kang from the Department of Management, titled "Diversity and Discrimination in the Job Market." Sonia presented her research on organizational diversity practices and “résumé whitening.”

Our second IMI in the Headlines talk featured Professor Scott Prosser from the Department of Chemical & Physical Sciences, and former MBiotech Director.

Want to learn what other professors at U of T Mississauga are doing?

Check out the Lecture Me! series from the Experiential Education Office, featuring professors from departments across UTM.

Lecture Me! A Series from the UTM Experiential Education Office