Design

The Design course is intended to familiarize students with the basic elements of design through exposure to the three software applications most commonly used in graphic design: Adobe Creative Suite CS5 (Illustrator, Photoshop and InDesign). The four-year program covers aspects of typography, colour, page layout, logo design, binding and design history. Students are given a variety of design problems, each drawing on distinct conceptual and technical skills.

Design 3

General Objectives

  • to encourage individual expression
  • to help students develop critical skills through written and oral critiques
  • to ensure students acquire the technical and formal vocabulary necessary to articulate design concepts and engage in constructive criticism of design work
  • to ensure familiarity with design terms and principles
  • to ensure students acquire the technical and aesthetic skills necessary to pursue further studies in graphic design, digital media, fine art or curatorial practice

          Photo (right): Lilin Chen, Self Promotion, Design 3 (2011).

Design 1

Course Objectives

This course is intended to introduce students to the basic elements, procedures and terminology of graphic design. Students will learn how to use the expressive qualities of words, colours and images and to combine all three in effective solutions to unique design problems. Creative experimentation is encouraged to broaden students' conception of design and its application in other design and art related disciplines.

Course Structure

There will be several assignments per semester, some in class and others up to three weeks in duration, followed by a group critique to view and discuss completed projects. Each class will be a combination of class instruction and individual assistance with projects. Some projects will include a three-dimensional or printed component that will be done outside of class.

Course Content

The Adobe Creative Suite CS5 (Illustrator, PhotoShop and InDesign) will be introduced in this course. The basic functions of each software application will be covered allowing students to use CS5 in their own art and design projects. The elements and principles of graphic design such as type, colour, line, shape, balance, contrast and hierarchy will also be discussed and demonstrated through illustrated presentations.

Design 3 Lab 2011Design 2

Course Objectives

The aim of this course is to ensure proficiency in the tools of design including Adobe Creative Suite CS5 (Photoshop, InDesign and Illustrator). This course will also introduce students to some of the factors affecting design decisions such as material format, intended audience and historical associations. Students will be exposed to technical and conceptual design terms used in both design and industrial design. Students should develop a recognition of the elements of effective and innovative design solutions.

Course Structure

Three assignments per term. Increasing in complexity as students acquire more advanced design skills. Some projects may include a three-dimensional component involving work in the wood studio. A combination of class instruction and individual assistance.

 

Photo: Design 3 Lab (2011)

Course Content

The three computer design programs in Adobe Creative Suite CS5 will be covered: Photoshop, InDesign and Illustrator. Emphasis will be on Photoshop and its potential for image manipulation, integration of type and image, and montage.

Design 3

Course Objectives

This course is intended to give students a comprehensive understanding of the importance of design in effective communication. The skills learned in Design 3 could be applied to further studies in design, digital media, art and curatorial practice or teaching. At the end of this course, students should have a good grasp of graphic design principles, terminology and practice.

Course Structure

This course incorporates lectures, group critiques, partnered learning and individual discussion with the instructor. Students complete three projects in both the first and second terms. Each project is critiqued and evaluated at several stages. Some projects are interdisciplinary, but all are designed to approximate those encountered by professional designers. Students may be given design assignments that require them to collaborate with other Sheridan departments, as well as to create full or partial design mock-ups, and make individual or team presentations. A high level of class participation in critique is expected.

Course Content

All assignments require students to use the Adobe Creative Suite CS5 (Photoshop, InDesign and Illustrator). Students are taught printing and mock-up techniques that meet current industry standards, and are asked to create real-world solutions to existing design problems. Students enter design competitions, visit design studio and produce a self-promotional piece for their year-end project. Professional designers/suppliers, guest critics from the GTA are invited to speak to and interact with the class throughout the year.

Design 4Good night Desdemona

Course Objectives

By the end of this course, students should be able to work independently, develop solutions to art and design projects, and work on long-term projects by setting their own deadlines and stages of completion.  Students should also be able to represent their own work through portfolios, web sites, personal stationary or self-promotional materials. Students should also be able to see their own work and interests in the context of work by other professionals—both historical and contemporary— in art and design.

Class Structure

Students work on assigned projects that have specific requirements and deadlines. Through regular class critiques and direction from the instructor students modify, develop and refine their projects to bring them to a higher level of resolution. Illustrated talks by the instructor and guest speakers on topics related to contemporary art and design complement the assignments and projects.

Field trips to exhibitions, galleries, printers and art and design studios allow students to gain direct experience of the creative fields they may be considering for themselves. Students have the opportunity to meet individually with the instructor to get feedback on their work.

Course Content

The instructor will present information related to the assigned projects such as concept development, font choice, layout options, colour associations, historical precedents, and the work of professional contemporary artists and designers. Students assist in the production of Buff, the Art and Art History publication through contributing to advertising, design, photography, editing, image processing and artwork submission coordination. The instructor will direct students to useful resources, contacts, and contemporary practitioners related to their independent projects.                                                          

Photo: Gabriela Rank, Goodnight Desdemona (Good Morning Juliet) poster design for Theatre Erindale season 11-12, Design 3 (2012)